Chick-fil-A® will use the Little Blue Menu concept in developing delivery-only ghost locations. All current menu items at conventional brick and mortar Chick-fil-A® stores will be available. In addition, the company will serve additional items including salads, roasted wings and test items on a rotational basis. The first store will open in Nashville in 2021 and a second in Atlanta the following year.
The initiative by Chick-fil-A® is an expression of the need to innovate in order to restore revenue in the QSR category but also to take advantage of new buying patterns including home delivery.