Impossible Foods will distribute their plant-based nugget, simulating chicken, through food service distributors to restaurants. The servers will include David Chang’s, Fuku, Red Rooster and Joyland. It is significant that none of the major QSRs will be serving the product.
Impossible Foods will base their promotion on nutritional content compared to conventional chicken nuggets emphasizing lower saturated fat and sodium. The company will also emphasize sustainability with claims of lower requirements for water and land and lower greenhouse gas emissions compared to conventional nuggets. Retailers including Walmart, Albertsons, Kroger, Safeway and Giant will stock Impossible Nuggets priced at $7.99 for 20 pieces.