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Email Content: Poultry Industry News, Comments and more by Simon M. Shane

Subway Introduces Range of Club Sandwiches


The decline in sales and earnings by closely-held franchisor Subway is attributed in part to a lack of innovation in menus. Newly appointed professional management has addressed the issue announcing the introduction of the Club Collection. The Southwest Chipotle Chicken Club includes chicken strips, pepper jack cheese, lettuce, chipotle southwest sauce and guacamole. The American Club features turkey, ham and a choice of vegetables on an artisan flatbread. The two club sandwiches featuring poultry are complemented by a steak sandwich accompanied by turkey.

To launch Club Sandwiches, Subway has created a “Breaking Club Traditions” campaign that aired on media in late April.

Copyright © 2020 Simon M. Shane