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Email Content: Poultry Industry News, Comments and more by Simon M. Shane

Perdue Farms Launching Direct-To-Consumer Service


Perdue Farms has established an E-commerce site offering frozen meat products under the Perdue, Niman Ranch, Coleman Natural, Sonoma Red, and Skagit Red brands. The initiative is based on the knowledge that half of shoppers now buy perishables, including meat products,



David Zucker, senior vice-president of E-commerce and New Ventures at Perdue Farms stated, “as both online shopping and the demand for convenience show no signs of slowing down, we felt it was important to be in this space.” He added, “we are excited that this is the first time we have been able to offer so many of our brands in one place nationally.”


The Perdue E-commerce website has a decidedly pro-environmental image. All packaging is recyclable and orders include a shopping tote. Foam insulation composed of water-soluble compostible cornstarch is used. Each order will generate a donation to the Arbor Day Foundation to offset the carbon footprint of the shipment corresponding to 70 pounds of carbon dioxide equivalent per order.


Copyright © 2020 Simon M. Shane