During December 2019, McDonald’s Corp tested a Beyond Meat burger, designated the P.L.T., (“plant, lettuce and tomato”) in Southwestern Ontario. According to Jeff Anderson, of McDonald’s Canada, the initial test was conducted to learn about demand and how to integrate the menu item into operations.
Based on the apparent success of the tests, the trial of the P.L.T. menu item will be extended beyond January 14th and will sell for US$4.50. The sandwich will comprise the plant-based patty from Beyond Meat served on a sesame bun with tomato, lettuce, pickles, onions, mayonnaise sauce, ketchup, and a slice of cheddar cheese.
Since the beginning of the year, Hooters and Burger King have launched menu items with vegetable-protein alternatives to meat. In addition other chains experimenting with meatless ground patties and sausages.
It is considered significant that McDonald’s is testing the product in Canada, although it is presumed that development work on menus were initiated and continue in the U.S.