Tofurky, a veteran in alternatives to conventional meat, has introduced a plant-based burger analog that will be marketed in 600 Target stores in the U.S. The product is manufactured from soy protein, wheat gluten and seasonings.
By the nature of its composition, the product will be regarded as processed, not be gluten-free and the label will identify various additives. Tofurky will make Non-GMO and vegan claims. These attributes are attractive to a relatively small component of the market already supplied by Tofurky and competitors.