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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

Broiler Consumption in India Crashes Following Unjustified Concern Over Coronavirus

02/20/2020

Contrast in marketing poultry in India

The market for eggs and poultry in India is characterized by mass rejection of product based on rumors concerning disease and in previous years, outbreaks of avian influenza have crashed markets. The current episode involving coronavirus is inexplicable other than in the social context of India.  There have only been three coronavirus cases confirmed in India all of whom were contracted outside the nation but consumer demand dropped by half within a week.

 

Vast pockets of populations in India frequently demonstrate the characteristics of insects  responding to pheromones in response to unsubstantiated or outlandish rumors whether relating to political claims, inter-ethnic strife, child abduction or food safety.  The trend has been intensified by unrestricted false postings on social media including Whats App and other message platforms.

 

The Government has been slow to refute rumors and to reassure consumers that coronavirus is not present in India and also cannot be transmitted through eggs or poultry meat.

It is calculated that the poultry industry in India lost as much a $200 million over three weeks as demand for both eggs and broiler meat declined by 50 percent with a corresponding reduction in  market price through the entire convoluted chain of distribution from small farms to wet markets through dealers and from processors to retail stores.

The reduction in price has had a knock-on effect for feed compounders and also traders in soybean meal and grains. Inevitably the interruption in production during February will result in increased prices in March and April when consumption attains normal levels.


 
Copyright © 2024 Simon M. Shane