In an attempt to justify the addition of preservatives to menu items, Burger King is screening a 45-second video of a Whopper® undergoing mold deterioration.
The time-lapse video is distressingly distasteful. The message that preservatives are beneficial inserted at the end of the screening is lost in the ghastly slow-motion depiction of the apparent 30-day deterioration of the sandwich.
Irrespective of the intent, the exercise certainly does not enhance the image of Burger King or the iconic Whopper® product. In any event 
sandwiches do not sit around at room temperature for thirty days undergoing bacterial and fungal degradation so the reference to preservatives is irrelevant.
The mold video was a lousy idea from the start and somebody in authority (other than their creepy “King”), with a modicum of taste should have pulled the switch on this sophomoric foray into brand destruction. The McDonalds clown is laughing.