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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

Consumer Changes Post-COVID

05/29/2020

According to Datassential a market research company, 65 percent of consumers cooked more food at home during the eight-week confinement period due to the ongoing COVID-19 outbreak.  Some respondents indicated cooking fatigue especially in homes with children. Generally Datassential determined that most consumers followed their previous shopping routines but over 20 percent of respondents did commence on-line ordering of groceries, most making use of curbside pickup.  Approximately 20 percent of those surveyed, mostly millennials, responded that they had tried home delivery for the first time during home confinement.  There was not an obvious move to try meal kits although those with subscriptions intend to continue buying.  Bundled meals ordered from restaurants featured in the survey with almost three-quarters of the respondents intending to continue using restaurant services in the future. In contrast boomers who appreciate social interaction intend dinning out when restrictions are lifted.

The rediscovery of home baking should benefit egg sales and inclusion of eggs in meal times other than breakfast will be beneficial to per capita consumption even with the return of the food service sector.


 
Copyright © 2024 Simon M. Shane