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Email Content: Poultry Industry News, Comments and more by Simon M. Shane

Beyond Meat to Establish Production Facility in China


Recognizing the limitations of the vegetable-based meat-substitute market in the U.S. and intense competition, Beyond Meat has established a strategic venture with the Jiaxing Economic and Technological Development Zone (JXEDZ) to establish a production facility in China.


According to Company spokesperson Micky Pant, “Beyond Meat is building the perfect road to long-term success in China.”  He added, “It has the confidence to set up dedicated production capacity via a  wholly-owned subsidiary located on the mainland close to Shanghai.”


CEO Ethan Brown commented, “China is one of the world’s largest markets for animal-based meat products and potentially for plant-based meat.”  He added, “We are confident that after several months of productive and collaborative discussions, we will partner with the JXEDZ to develop two production facilities.” It is anticipated that pilot trials will commence within months transitioning to full production in 2021.


Based on the experience of companies entering into JV agreements in China, within a short time, the domestic partner will have gained the technology. This will inevitably be transferred to wholly-owned Chinese entities, negating the value of the partnership and benefits for the U.S. principal.


Copyright © 2020 Simon M. Shane