H-E-B has entered into an arrangement with Swisslog to establish automated micro-fulfillment centers within stores. The advantages of assembling orders for curbside pickup and delivery are self-evident and H-E-B will benefit from the experience gained by Swisslog in installing 2,000 existing units. The micro-fulfillment centers will feature cube storage with retrieval based on Swisslog Syn 
Q software.
Demand for omni-channel shopping has created demand for micro-fulfillment as demonstrated by investment in equipment and technology by Albertson’s companies, Ahold Delhaize and other national chains. Kroger Companies has taken an equity position in Ocada of the U.K. to erect large fulfillment centers.