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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

Jack in the Box Testing Raised & Rooted™ ‘Unchicken’ Sandwiches

10/18/2020

Jack in the Box will test market sandwiches incorporating Tyson Food’s Raised & Rooted™ alternative chicken launched in 2019.  The product is manufactured using pea protein and will be presented in sandwiches creating a texture and taste similar to real chicken.

 

Jennifer Kennedy, Chief Product Officer for Jack in the Box stated, "we are delivering an industry leading innovation with the first plant-based chicken sandwich at retail in the U.S.".  She added, "we are excited to meet the growing demand for meatless alternatives with our new unchicken sandwiches providing indulgent taste, crispy crunch and savory flavor in a new plant-based option".

David Ervin, VP of Marketing for the Raised & Rooted Brand stated, "we are excited to be partnering with Jack in the Box to bring us delicious taste people have come to love from our plant-based nuggets and tenders to even more people with the unchicken sandwiches".  The new plant-based products are available through December 12th in Monterey and Salinas, CA and Reno, NV.


 
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