According to an article by Garrett Borkhuis in the December 7th edition of the USAPEEC MondayLine the U.S. currently enjoys over 90 percent market share of chicken imported into Taiwan. Through September 2020 the U.S. exported 188,000 metric tons of product comprising leg quarters and drumsticks valued at $175 million. The dominance of the U.S. is in part due to Brazil being excluded from the market. This is attributed to opposition from domestic producers with considerable influence on the Bureau of Animal and Plant Health Inspection and Quarantine. Domestic producers promote chilled product on the basis of safety and freshness and are pressing for labels denoting country of origin.
To promote U.S. product, USAPEEC has organized food safety seminars to convince consumers that frozen chicken is in no way inferior with respect to safety and quality compared to chilled chicken. Following market research, U.S. promotional efforts are directed to lunch-box presentations representing 30 percent of consumption of broiler meat in Taiwan.