Directed specifically at the children’s market, Perdue Farms is now marketing Chicken Plus ™ Nuggets shaped as dinosaurs. The nuggets and complementary tenders and patties comprise equal quantities of antibiotic-free chicken meat and a vegetable protein component derived from cauliflower and chickpeas. Food Network recently voted the Perdue Chicken Plus™ product the “best tasting frozen chicken nuggets”. The vegetable protein component is provided by The Better Meat Company, co-founded by Paul Shapiro.
Hybrid meat and vegetable protein combinations appeal to flexitarians based on health and environmental considerations.