On December 11th, the National Chicken Council (NCC) unveiled a redesigned website <www.nationalchickencouncil.org>. According to the NCC, the website incorporates data from the Chicken Check-In resource directed to consumers. The NCC website incorporates statistics and is intended for stakeholders, media and policy makers.
Mike Brown, NCC President stated, "with new local information the National Chicken Council website more effectively delivers on the primary purpose of serving as a resource for our industry".