Following a twenty-year presence on the market in China, Tyson Foods has entered into a strategic partnership with the Dada Group that operates a popular retail online platform. The JDDJ enterprise will undertake distribution of Tyson brands of fresh meat online. Tyson is in a position to supply products both through domestic production in China and sourcing from the U.S. and Asian nations. The Dada Group will provide logistic support and market intelligence necessary for Tyson to expand its brand identity and increase sales in a market with infinite potential.
According to a May 11th release by the Dada Group, the agreement was signed by Jun Xue, Sales General Manager for Tyson Foods China and Wenqi Yang head of Brand Business JDDJ. Xue stated, “Tyson has consistently provided secured and superior fresh meat products for Chinese consumers.” He added, “The Healthy China strategy is one of the key parts of China’s 14th Five- Year plan and dovetails with Tyson’s commitment to improve the nutritional diet of Chinese consumers.” Yang commented, “Tyson Foods has distinct advantages in products and supply chain technology. The strategic cooperation will bring diversity to the JDDJ eco-system with high-quality resources.”
The Dada Group is traded on NASDAQ Global Market under the ticker symbol DADA.