After initiating a development program in 2019, Burger King will roll out the hand-breaded Ch’King chicken sandwich in some markets. Competition among QSRs dubbed the “chicken sandwich wars” was initiated by Popeye’s Louisiana Kitchen in 2019 and has been followed by McDonald’s, Wendy’s, and Kentucky Fried Chicken. Taco Bell reintroduced the Naked Chicken Chalupa to compete.
Leellie Doty, Chief Marketing Officer for Burger King North America, stated “Our guests said our hand-breaded Ch’King sandwich is the greatest yet.” Doty 
added, “We said we would create a delicious hand-breaded chicken sandwich that was worth the wait, we just didn’t anticipate that it would turn out quite this good.” (and quite this long as an Editorial Comment)