Export promotion is critical to maintaining volume of shipments to established importing nations in the face of extreme competition.
Mexico is the major importer of U.S. broiler products both by volume and value. In association with the Mexican Association of Poultry Producers (UNA) and the Mexican Poultry Institute (INA) USAPEEC will institute the Let's Talk About Chicken program series commencing June 21st.
The program will consist of a series of virtual conferences available to the general public on Facebook Live and Zoom platforms. The objective is to inform consumers, health professionals, and academia of the nutritional benefits and versatility of chicken. Topics will include nutrition for children, incorporating meat in athletes' diets, common myths regarding chicken and geriatric nutrition. All programs will be in Spanish and will be presented during business hours.