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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

Impossible Foods to Introduce Vegetable-Based “Chicken” Nuggets

07/22/2021

Following the lead of competitor Beyond Meat, Impossible Foods intends launching a vegetable-based nugget simulating chicken.  The product will include soy protein, sunflower oil and other vegetable products but will not include the heme pigment added to beef to create the appearance of blood.

 

The introduction of nuggets will precede an IPO, inevitably through a special purpose acquisition company following the lead of many recent start-ups. It is questioned whether Impossible Foods is profitable based on the published results of competitor Beyond Meat and the data provided by Maple Leaf Foods for their Vegetable Protein division.


Previous trial evaluation of vegetable nuggets

 


 
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