ShopRite has introduced the Bowl and Basket Fresh Chicken® range including parts and whole birds at discount prices. The Brand will be available in ShopRite stores extending from D.C. up to Connecticut on the East coast. Wakefern claim that their chicken is antibiotic free and raised in accordance with an animal welfare and care program. In commenting on the initiative Roger Savoia, VP of the Meat Division at ShopRite stated, “We are excited to launch this new product in our stores and build on our long tradition of offering customers fresh, high-quality poultry at competitive prices.”
Wakefern will support the launch of Bowl and Basket® with an omnichannel marketing campaign using dieticians and celebrity chefs.
Wakefern Food Corp is a cooperative with 50 members operating 363 supermarkets under a variety of banners. The company is ranked 23 on the Progressive Grocer-100 listing for 2021