Daring Foods Inc., a manufacturer of plant-based chicken substitute, will market products in Whole Foods commencing August 2021. The product will be available as “original pieces” and “original breaded pieces” in eight ounce packages.
Justin Neal, Head of Retail at Daring Foods, stated “Entering such an iconic retailer as Whole Foods Market is a major milestone for Daring.” He added “We are thrilled that Daring will now be available to the loyal customers of Whole Foods Market.”
In May 2021, Daring raised $40 million from a consortium comprising T1 Capital Partners, Palm Tree Crew, Maveron and private investors.
Products from Daring Foods is now available in a range of supermarket chains including Kroger, Wegmans and Bristol Farms in addition to direct-to-consumer sales.