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 Consumer advocacy group, the Center for Food Safety, is opposing FDA approval of the vegetable-derived heme pigment used to produce a meat-like appearance in Impossible Burger products. Other organizations are questioning additives including propylene glycol, erythrosine (Red No. 3 dye). These ingredients are classified by the FDA as “generally regarded as safe” although their presence in a product must be indicated on the label. The European Food Safety Authority has banned a number of food additives used in the U.S. applying the “precautionary principle”. This regulatory approach may prevent export of a number of U.S. plant-based meat substitutes.
It is axiomatic that the demographic favoring alternatives to ‘real meat” are health conscious and accordingly demand “clean labels” and freedom from processing. These requirements may limit future sales of currently formulated vegetable-based alternatives to meat.
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