People of the Ethical Treatment of Animals (PETA) posted a video alleged to have been filmed on a Plainville Farms operation during harvesting. The video, as viewed by this commentator, showed egregious mistreatment of turkeys with 
workers kicking and stomping birds and inapropriately euthanizing birds in the process of catching and handling. As with all intrusion videos, there is no certainty as to the location or time at which the images were made, neither is there any certainty that the images were not staged or that the video clip was edited. This said, Plainville Brands LLC. initiated an investigation into the allegations and will report in due course.
Predictably some customers have suspended purchasing Plainville Farms products including Whole Foods Market pending results of the investigation and a response from PETA as to the location of the video and validation of the allegations.
It is noted that a number of broiler and turkey companies are recording each harvest and transport event as a component of their welfare management and auditing programs. Absent a clearly stated operating procedures manual, direct supervision and audio visual confirmation of compliance, companies are vulnerable to intrusion videos whether valid or not with consequential erosion of reputation and brand value.