Supermarket News has named Target Corporation the 2021 ‘Retailer of the Year”. The award is based on innovation and recognizes omnichannel development by the recipient as demonstrated in sales growth both within stores, in front of stores and through E-commerce.
CEO Brian Cornell has developed a strategy in which Target stores serve as hubs with retail locations as showrooms and service centers in addition to operating digital fulfillment sites. 
Target is promoting drive up curb-side pickup and is using Shipt for on-demand delivery. Target has commited $4 billion annually to store improvements and small-format locations in harmony with surrounding communities.
Rick Goez, Executive Vice-president and Chief Food and Beverage Officer of Target stated, "we do not see our businesses as either all brick-and-mortar or all E-commerce. We think of Target as an omnichannel retailer and our stores play a critical role in that strategy".