The National Agri-Marketing Association awarded first place to the U.S. Broiler Industry Sustainability Report. The Report advanced to the national level and competed against submissions from six other regions. The report features a Life Cycle Assessment commissioned by the National Chicken Council.
Mike Brown, President of the NCC stated, "This award is a collective effort on behalf of the entire U.S. chicken industry because we could not have made such significant environmental progress without the steadfast commitment of each farmer and processing company".
Essentially the advances in sustainability achieved in broiler production can be attributed to genetic progress with concurrent improvements in nutrition, promotion of flock health, housing and management in a coordinated approach to narrowing the spread between genotype and phenotype.