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USAPEEC has established an account to promote duck and turkey meat consumption in Mexico using a Tik-Tok platform. The campaign is sponsored by the Indiana Soybean Alliance and comprises fifty videos with recipes and advice on preparation. Indiana has a large duck industry and export promotion is beneficial to state producers.
During 2021 the U.S. exported 2,606 tons of duck meat valued at $9.2 million with a unit price of $3,538 per ton. Mexico represented 29.2 percent of volume and 40.0 percent of value. The benefits of promotion are indicated by the volume of 2,119 tons exported over the first seven months of 2022 valued at $8.0 million up 43 percent and 63 percent respectively from the corresponding months in 2021. Exports to Mexico were up 174 percent in volume to 915 tons and 122 percent in value to $3.5 million over the period but with a 67 percent decline in unit price to $1,522 per ton.
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