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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

Donuts Name Disappears from Dunkin’ Brands Stores

10/02/2018

Henceforth Dunkin’ Brands Group Inc. stores will bear the name Dunkin’. According to CEO Dave Hoffmann “It’s a new day at Dunkin’” as the company will concentrate on beverages which currently represent 60 percent of sales. Dunkin’ recognizes the need to serve commuters and customers who want a beverage without a wait. This is exemplified in drive-through lanes and mobile orders.

It is anticipated that store décor and signage will be changed through the coming year as  upgrades to facilities are completed.


 
Copyright 2018 Simon M. Shane