Wingstop is currently testing a variety of chicken sandwich combos at sixty restaurants in Florida, Ohio, California and Nevada. The combination comprising a sandwich, fries and drink will cost $7.99. The introduction will be coupled with a one-time promotion of a fre
e sandwich during the first week of the test. This strategy would appear to confound the results of the market evaluation since a test of a product should not be biased by promotions or special offers.