Share via Email

* Email To: (Separate multiple addresses with a semicolon)
* Your Name:
* Email From: (Your IP Address is
* Email Subject: (personalize your subject)

Email Content: Poultry Industry News, Comments and more by Simon M. Shane

Wingstop to Offer Chicken Sandwiches


Chick-NewsWingstop is currently testing a variety of chicken sandwich combos at sixty restaurants in Florida, Ohio, California and Nevada.  The combination comprising a sandwich, fries and drink will cost $7.99.  The introduction will be coupled with a one-time promotion of a free sandwich during the first week of the test.  This strategy would appear to confound the results of the market evaluation since a test of a product should not be biased by promotions or special offers.

Copyright © 2023 Simon M. Shane