Poultry Industry News, Comments & More

Chipotle Introduces Pollo Asado

11/15/2021

Chipotle Mexican Grill is testing Pollo Asado, the first chicken menu item since its inception.  The test is underway at 95 restaurants in the Midwest and California.

 

Chris Brandt, Chief Marketing Officer for Chipotle, noted that “chicken has long been the top protein choice among Chipotle guests.” The Pollo Asado dish is seasoned with cumin, peppers, coriander, and finished with garlic, chili peppers, lime juice, and chopped cilantro.

 

Chipotle claims that chicken served in the chain of 2,900 restaurants is “Responsibly Raised.”

 


 
Copyright © 2021 Simon M. Shane