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Email Content: Poultry Industry News, Comments and more by Simon M. Shane

McDonald’s Advances Technology with Acquisition of Apprente


McDonald’s Corporation has announced the acquisition of Apprente founded in 2017 in Mountainview, California. The company develops voice-based platforms to facilitate oral communication. The technology will expedite orders at drive thru’s and kiosks.

During the past year, McDonald’s has incorporated acquired startups into their McD Tech Labs established to evaluate and adapt technology to the specific requirements of the Company global portfolio. In April, McDonald’s acquired Dynamic Yield the developer of decision logic technology now incorporated in over 8,000 restaurants in the U.S. with plans to extend to Australia during 2019. McDonald’s also invested in Plexure a mobile app vendor to incorporate this technology at the customer interface.

In commenting on the Apprente acquisition Steve Easterbrook, president and CEO of McDonald’s Corporation stated “building our technology infrastructure and digital capabilities are fundamental to our Velocity Growth Plan and enable us to meet rising expectations from our customers”. He added “Apprente’s gifted team and the technology they have developed will be used by McD Tech Labs, a new group integrated into our global technology team that will take our culture of innovation one step further”.

Dr. Itamar Arel, co-founder of Apprente and now a Vice-president of McD Tech Labs stated “Apprente was born out of an opportunity to use technology to solve challenging, real world problems and we are thrilled to now apply this to creating personalized experiences for customers”.

Copyright © 2020 Simon M. Shane