Kroger has launched Simple Truth Emerge patties and ground presentations claimed to have the same taste, texture and sizzle on the grill as beef.
Gil Phipps, Vice president for Our Brands at Kroger stated “as more of our customers explore and embrace a flexitarian lifestyle, Simple Truth Emerge is a fresh innovation that provides a flavorful meat alternative that cooks comparably to beef.”
The Simple Truth Emerge line will be sold in parallel with Kroger Simple Truth plant-based collection introduced in 2019 incorporating oat milk, deli slices, sausages and chocolate chip cookie dough. Fifty additional plant-based products will be launched under the Simple Truth brand in 2020.