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Disproportionate Growth in Private Label Items


Supermarket News reported that in 2018, growth in sales of private-label consumer packaged goods exceeded the corresponding growth for national brands by a factor of four.


The report was included in data generated by IRI incorporating an analysis of product launches in 2019. These included Albertsons’ generic packaging; BJs liquor; Shoprite Bowl and Basket; Kroger, Simple Truth plant-based snacks; Target’s Good and Gather; Ahold-Delhaize, with Nature’s Promise; and Spartan Nash, Our Family.


Copyright © 2020 Simon M. Shane