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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

Disproportionate Growth in Private Label Items

01/10/2020

Supermarket News reported that in 2018, growth in sales of private-label consumer packaged goods exceeded the corresponding growth for national brands by a factor of four.

 

The report was included in data generated by IRI incorporating an analysis of product launches in 2019. These included Albertsons’ generic packaging; BJs liquor; Shoprite Bowl and Basket; Kroger, Simple Truth plant-based snacks; Target’s Good and Gather; Ahold-Delhaize, with Nature’s Promise; and Spartan Nash, Our Family.

 


 
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