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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

Production Capacity Restrains Impossible Foods from Supplying McDonald’s Corp.

01/13/2020

CEO of Impossible Foods, Pat Brown noted that Impossible Foods is no longer under consideration to supply McDonald’s Corp. with vegetable-based burgers. Citing restraints on production, Brown noted “it would be stupid for us to be vying for them right now.  Having more big customers doesn’t do us any good until we scale up production.” 

Impossible Foods does however supply Burger King with a soy-based patty incorporated in the Impossible Whopper successfully tested in the U.S.

 

Neither Beyond Meat nor Impossible Foods, the current leaders in the field, have encountered predicted competition from multinational food giants. These include Cargill and Nestle in addition to other producers including Maple Leaf Foods of Canada with an Indiana, U.S. plant, all due to come on line in 2020.


 
Copyright © 2020 Simon M. Shane