In a September 18th announcement, Burger King, a subsidiary of Restaurant Brands International, noted that all artificial coloring agents and preservatives will be eliminated from the iconic Whopper sandwich. The company claims that 85 percent of menu items are now free of 
artificial coloring agents and flavors, with a goal of complete elimination by mid-2021.
The action taken by Burger King follows initiatives in the EU where so called “clean labels” are favored. The wrappers used for Whoppers will specify ingredients and will emphasize the absence of artificial preservatives, colors, flavors, MSG, and high-fructose corn syrup. The wrapper also has a reference to the company website for additional information.