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According to a report entitled the Midyear Power of Meat 2020, issued by the Food Marketing Institute and the Foundation for Meat and Poultry Research and Education supported by the North American Meat Institute meat and poultry sales grew by 35 percent between mid-March and the end of July 2020 compared with the corresponding period in 2019. The surge in buying was fueled by home preparation and consumptions of meals as COVID restrictions closed restaurants. Consumers purchased different brands, cuts and types of meat, with choice frequently motivated by out-of-stock situations. Non-availability also prompted an increase in consumption of seafood and meat alternatives.
The Midyear Power of Meat 2020 survey noted the importance of value after the initial surge in COVID buying. With a complete range of products now available, almost half consumers have reverted to lower-priced products and are carefully evaluating price per pound especially with limited promotions.
Julie Potts, President and CEO of NAMI stated, "the survey affirms that meat and poultry remain what food consumers want when times are good and when faced with a crisis".
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