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Email Content: Poultry Industry News, Comments and more by Simon M. Shane

Impossible Foods Cuts Prices to Food Service Segment


Impossible Foods announced a 15 percent cut in price to food service distributors in the U.S.  This is the second reduction in twelve months and represents an attempt to gain market share from competitor Beyond Meat and to compete directly with ground beef.  Notwithstanding the reduction, Impossible Foods will still be selling product at a price higher than the real food item it intends to replace


Impossible Foods has increased production and presumably the new scale of operation has reduced cost allowing the company to gaining market share.

Copyright © 2021 Simon M. Shane