The Giant Company, a subsidiary of Ahold Delhaize USA, has announced a two-level store in the Logan Square neighborhood of Philadelphia. The 65,000 square foot store will be located in a 25-foot residential tower in the Riverwalk mixed-used development incorporating the Giant Heirloom Market image. The new store is regarded as a destination supermarket for relatively affluent and young urban dwellers. Convenience considerations include a central location, underground parking with installations to recharge electric vehicles, designated pickup sites, mobile pay and 21 manned checkout counters.
The décor and layout include a food hall with a Mission Taqueria, a Saladworks station, Hissho Sushi, a beer garden, made-to-order sandwiches, pizzas and gelato. The Riverwalk store will feature local produce including Asher's Chocolates and Isgro Pastries and One Village Coffee.
Nicholas Bertram, President of the Giant Co stated, "expertly designed to meet the needs of urban dwellers our Riverwalk store is the perfect bend of modern sophistication and surprise and pays homage to the city's fantastic food scene". He added, "our new brand platform entitled ‘For Today's Table’ is encouraging families to connect over a meal".
Bertram stressed that the Giant Co will continue to focus on omnichannel growth, innovation and feature families and community.