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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

Tyson Introduces Vegetable-Based Products in Asia

06/03/2021

On June 1st, Tyson Foods announced release of three vegetable-based chicken substitutes in Malaysia.  The First Pride range will initially include nuggets, bites and strips with the intention of extending from Malaysia to other markets in Asia.  The initial launch will be directed to retail with approximately one-pound bags priced at a $4.82 equivalent.

 

Tyson Foods markets the Raised & Rooted brand in the U.S. and the EU to both retail and foodservice.

 

Tan Sun, the president of Tyson Business Units in the APAC region stated, "the key to meeting consumer preferences with new plant-based protein is through innovation and making locally relevant products that taste great".


 
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