In June 2021, a disaffected employee of the Santa Monica store operated by Belcampo posted an exposé on the origin and quality of meat and deceptive marketing practices. Based on a poorly implemented crisis response, Belcampo’s lost its affluent clientele and recently announced that all operations would be ended.
Belcampo’s charged eye watering prices for meat claimed to be organic, grass-fed, humanely raised and consistent with rigid environmental standards. According to the whistleblower this was not always the case representing misrepresentation. 
Belcampo’s serves as a lesson on commercial integrity and truth in advertizing.