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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

KFC to Roll Out Beyond™ Chicken Substitute

02/02/2022

KFC will be launching a Beyond™ Plant-Based Chicken substitute as a limited-time offer that commenced January 10th.  The product was tested in 2019 in the Atlanta market and in California in 2020.  The menu item will be available as a combo meal with fries and dipping sauces for a six-piece order starting at $6.99.  While it may be feasible to produce a chicken-like nugget, it will not be possible to produce the texture, flavor and aroma of real bone-in chicken.

 

It is considered significant that after testing the product in both 2019 and 2020 a limited-time offer menu item was introduced only at the beginning of 2022. Critics have been unimpressed with the quality of tne product as served.


 
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