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Chick-News.com Poultry Industry News, Comments and more by Simon M. Shane

Wingstop to Offer Chicken Sandwiches

05/20/2022

Chick-NewsWingstop is currently testing a variety of chicken sandwich combos at sixty restaurants in Florida, Ohio, California and Nevada.  The combination comprising a sandwich, fries and drink will cost $7.99.  The introduction will be coupled with a one-time promotion of a free sandwich during the first week of the test.  This strategy would appear to confound the results of the market evaluation since a test of a product should not be biased by promotions or special offers.


 
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