Following a successful trial in the U.K., McDonald’s Corp. will trial a “Chicken Big Mac”® in Miami, FL.
McDonald’s is late to the market with a premium chicken sandwich and will have to compete with Chick-fil-A, Wendy’s and Popeye’s Louisiana Kitchen.
In commenting on chicken as a filling for sandwiches, Chris Kempczinski the CEO, noted, “Chicken continues to be a significant opportunity for McDonald’s.” He added, “We’ve got some great global equities already in our McNuggets® and with McChicken® and we think we’ve got an opportunity to do more with chicken globally.”