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Email Content: Poultry Industry News, Comments and more by Simon M. Shane

McDonald’s To Test Big Mac Chicken Sandwich


Following a successful trial in the U.K., McDonald’s Corp. will trial a “Chicken Big Mac”® in Miami, FL.


McDonald’s is late to the market with a premium chicken sandwich and will have to compete with Chick-fil-A, Wendy’s and Popeye’s Louisiana Kitchen.


In commenting on chicken as a filling for sandwiches, Chris Kempczinski the CEO, noted, “Chicken continues to be a significant opportunity for McDonald’s.”  He added, “We’ve got some great global equities already in our McNuggets® and with McChicken® and we think we’ve got an opportunity to do more with chicken globally.”

Copyright © 2022 Simon M. Shane