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Email Content: Poultry Industry News, Comments and more by Simon M. Shane

Wayne-Sanderson Farms Develops New Logo


Following the recent merger of Wayne Farms with Sanderson Farms, the company has unveiled a new logo reflecting the values of the new company.

Clint Rivers, president and CEO of Wayne-Sanderson Farms stated, "poultry is in everything we do. While this rebranding is a big change, our core values and mission have not changed, this new logo portrays who we are as a team and what we bring to the market".


 According to the company release, prior to the merger when Wayne Farms was a major supplier to restaurants and food service Sanderson concentrated on the retail market.  This was a major consideration in justifying the transaction since complementary market concentration has established synergy for the combined company.


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