Following the recent merger of Wayne Farms with Sanderson Farms, the company has unveiled a new logo reflecting the values of the new company.
Clint Rivers, president and CEO of Wayne-Sanderson Farms stated, "poultry is in everything we do. While this rebranding is a big change, our core values and mission have not changed, this new logo portrays who we are as a team and what we bring to the market".
According to the company release, prior to the merger when Wayne Farms was a major supplier to restaurants and food service Sanderson concentrated on the retail market. This was a major consideration in justifying the transaction since complementary market concentration has established synergy for the combined company.