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Email Content: Poultry Industry News, Comments and more by Simon M. Shane

Impossible Foods Appoints CMO


Peter McGuinness, CEO of Impossible Foods has announced the appointment of Leslie Sims as Chief Marketing and Creative Officer, effective January 1, 2023.  She is currently Chief Creative Officer at Deloitte Digital. 

McGuinness noted, "The plant-based meat category is in its infancy and despite our growth, most of the country still hasn’t heard of us.  We have a real opportunity to create and build not just our own brand but the entire category through greater awareness, approachability and accessibility”.


Ms. Sims has worked with restaurants and food manufacturers and has received awards for creativity and public service.

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