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Chicken Features in KFC and McDonald’s Menu Introductions


McDonald’s will launch the chicken Big Mac® in Canadian markets.  This sandwich substitutes two breaded chicken patties for beef.  McDonald’s does not intend offering the chicken Big Mac for an extended period.


Kentucky Fried Chicken is bringing back the KFC Double Down featuring two white meat fillets, two slices of cheese and two pieces of bacon.  The Double Down that was introduced in 2010 sold more than 10 million sandwiches in the first month.

The statement by Nick Chavez, CMO of KFC U. S accompanying the release defies logic. He noted “After nearly a decade of people begging for its return, we are bringing back the most iconic sandwich, ever, for just four weeks”.  If customers were asking for the sandwich, why wait 10 years?  If it is so iconic and in demand, why restrict this menu item to four weeks?

Copyright © 2023 Simon M. Shane