On December 8th, Tyson Foods announced the appointment of Melanie Boulden as Executive Vice-President and Chief Growth Officer. In her position, Ms. Boulden will report to President and CEO, Donnie King and will be responsible for aspects of global brand marketing as a member of the Enterprise Leadership Team. She will manage consumer and corporate branding, innovation, communications, consumer insights and analytics.
Ms. Boulden earned a B.S. in English from Iowa State University and an MBA with a concentration on marketing and finance from the University of Iowa. Her two decades of experience includes serving as Chief Marketing Officer for Coca-Cola, North America and Global Head of Marketing and Brand Management at Reebok.
In commenting on the appointment, Ms. Boulden stated, “As Tyson Foods continues on its strong growth trajectory as a global food leader, I am pleased to be in a role where I will help drive the long-term growth of the company’s broad portfolio of products and iconic brands.”
Donnie King, CEO, stated, “The introduction of the new Chief Growth Officer role will develop the world-class center of excellence around brand marketing that will be critical as Tyson Foods continues to focus on future growth.”