Five lawsuits have been filed in four federal judicial districts claiming false advertising and labeling. At the request of Beyond Meat, these cases have been consolidated and will be tried in the Federal Court for the Northern District of Illinois unless settled.
All the actions allege that plant-meat substitutes manufactured and marketed by Beyond Meat "miscalculate and overstate protein content and claim nutritional value equivalent to traditional meat products".
The lawsuit is perhaps the least of problems faced by Beyond Meat given their perilous financial situation as detailed in a companion article in this edition.