Charley's Steakhouse of Orlando, FL. is serving a plant-based 6oz. ‘steak’ serving for $69, approximately 25 percent more than for an 8 oz. center-cut filet mignon. The product is supplied by Chunk Foods, based in Israel, an innovator in textured plant-based meat alternatives.
Charley's, a subsidiary of Talk of the Town Restaurant Group has ordered 100,000 units from Chunk, through October with expansion to other brands in the chain including Texas Cattle Company and Vito's Chop House. The company considers that the Chunk Foods plant-based steak option will serve as a "a center of the plate" vegan option especially for banquets and similar group functions.