Good Meat Project a nonprofit promoting conventional meat has used the Good Meat™ trademark since 2018. The nonprofit has sued Good Meat and parent company Eat Just Inc. maintaining that enterprise operated by Josh Tetrick has infringed on their trademark in violation of the 1946 Lanham Act allowing for registration of trademarks.
The complaint alleges that consumers will be confused by the similarity of names and by implication that the Good Meat Project endorses cell-cultured meat. Eat Just received a notice of 
allowance from the U.S. Patent and Trademarks Office in April 2022.
Good Meat Project are seeking an order to prevent Eat Just from using the term Good Meat™ together with damages and attorney fees.