MSN reported that Chick-fil-A remains the top chicken chain in the U.S. with a 40.0 percent share of the market for chicken. Popeye’s Louisiana Kitchen, a subsidiary of Restaurant Brands International has moved to second place with a market share of 11.9 percent following the introduction of a highly promoted and well-accepted chicken sandwich. Yum! Brands KFC experienced a drop in market share to fall to third place with 11.3% of the market
Chick-fil-A attributes their lead to quality, service and image despite a relatively small menu and operation over six days per week.
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